Def Jam Recordings co-founders Rick Rubin and Russell Simmons are laying out their plans to celebrate the label's 30th birthday. 

On Wednesday, Def Jam unveiled a new 30th anniversary logo. 

In the coming weeks, they will reveal a number of events, albums and films that will honor the artists who contributed verses to the label's history.  Events will be announced on social media and a new website, 

In a joint statement, Rubin and Simmons say "it's hard to believe" that three decades have passed since they "first put the Def Jam logo on a hip-hop recording." 

They also point out that while the label started in a New York University dormitory, it has become "the gold standard for taste, culture, and revolutionary thought."